Amitav Roy

In today's fiercely competitive market, retaining customers is more important than ever. In fact, studies show that acquiring a new customer can cost five times more than retaining an existing one. That's why it's crucial for businesses to have effective customer retention strategies in place. In this article, we'll explore some of the most effective strategies for boosting customer loyalty and increasing purchase rates.

Do you have an e-commerce website and you have heard about zero-party data trying to understand what this buzzword means? Or, you have some knowledge about what it is, but you want to understand what are tools available on the modern internet that you can use to collect data from your customers. In this article, I am going to talk about what zero-party data is, how it can be collected, and how it can be used to personalize the experience of your customer.

Nest.js is a Node framework which gives you the power to write modular and scale-able code. And, while there are many Node based frameworks out there, it solves one big problem - **Architecture**.

In this article I will talk about how I found an issue with the user flow of my blog and how I validated that my solution worked based on Google Analytics data.

As a developer the habit of reading code can do wonders to your coding ability and accelerate your speed of learning. You spend only about 1 hour coding for every 10 hours you read. And hence, the skill of reading code becomes very important. Let's understand how it helps, how it works and how you can improve it.

Newsletter is one form of content which has been quite popular. It has been the de facto for many brands and e-commerce websites to communicate with their customers. And it has also been a great way of reaching out for individuals to others who share similar interests.

Flutter for mobile development - my first impressions Recently I decided to build a mobile app for my own consumption. I wanted to track my expenses and also have a single app which I can use to track my tasks, my habit tracker etc. And, being a developer, I thought it would be a good idea to build something on my own which solves my problem. And, that’s when I decided to start learning [Flutter](https://flutter.dev/).

It’s not necessary that busy days will mean your energy is completely drowned out. After long hours on call, finally I got a chance to dig deeper into the problem. This was bothering me for almost 2 days now and so I was up for the challenge. What’s the problem that I was trying to solve? - **I want to install Laravel using a Composer image.**

Understanding the secret of secrets Any application that you create will have some secrets. Even a todo application which is storing information into a database has secrets. The credentials that you use to connect to the database is a secret for that application, isn’t it? But, many developers don’t pay enough attention to this part.

Effective communication depends on a lot of factors. Blogging is one medium where your skill to choose words can make a big difference. In this article, I am going to talk about one such tip which I found while doing my research. And, when I looked at validating it - I was surprised how big an impact it can make.