Amitav Roy

Blog on web and travel

Traffic Tamers: Unveiling the Load Balancing Algorithm Arsenal

Posted on 9 Apr 2024 by Amitav Roy

Imagine your website is a bustling city during rush hour. Visitors flood in, eager for your content. But suddenly, traffic grinds to a halt. Servers overload and frustrated users see dreaded error messages. Enter the heroes of high performance: load-balancing algorithms! In this article, I am going to talk about the different types of Load balancing algorithms, their pros and cons and the best use case.

Beyond Boundaries: How FrankenPHP Redefines PHP Application Runtimes

Posted on 1 Jan 2024 by Amitav Roy

In the dynamic realm of web development, PHP continues to evolve, constantly bringing forth a wave of intriguing updates that reshape the landscape for developers and businesses alike. Amidst this transformative journey, one term has been gaining traction and curiosity—FrankenPHP.

The Future is low-code: adapting to the Inevitable

Posted on 24 Oct 2023 by Amitav Roy

Let's talk about the future of software development—low-code solutions. In an era where no-code solutions are gaining ground and rapidly evolving, low-code still holds a significant share of the market. Why, you might wonder? Well, both have their unique strengths. No-code platforms offer the speedy creation of prototypes, allowing you to bring your ideas to life in no time. But, it's important to note that they come with their set of concerns, such as potential vendor lock-ins and certain limitations lurking beneath the surface.

What is Next js Incremental Static Generation (ISR) - the complete guide

Posted on 2 Oct 2023 by Amitav Roy

Next.js Incremental Static Generation (ISR) is an innovative feature that supercharges your web application's performance. In this comprehensive guide, you'll dive into ISR's power, understanding how to combine Static Site Generation (SSG) and Server-Side Rendering (SSR) for lightning-fast web experiences. Discover the benefits, from rapid page loads to SEO advantages. With real-world use cases, optimization tips, and troubleshooting insights, this guide equips readers to harness ISR's full potential, transforming the way they build dynamic web applications.

Multi-tenant application and why they are efficient

Posted on 16 Sept 2023 by Amitav Roy

In our ever-evolving digital landscape, businesses are continually searching for innovative ways to streamline their operations, enhance user experiences, and optimize resource allocation. Enter the concept of multi tenancy, a game-changer in the realm of software development. It revolutionizes the process by simplifying software creation, efficiently sharing resources, and serving as a powerful foundation for launching a robust SaaS platform.

5 reasons why you should use Saloon to connect to third party API

Posted on 14 Jul 2023 by Amitav Roy

Saloon is a PHP library that provides a fluent API integration framework. It can be a great tool for developers implementing API integrations with third-party APIs or building SDKs. It takes care of some of the most common stuff that every API integration need like authentication by allowing you multiple ways to send token using headers, query params and stuff. It also allows you to structure you code in a way which makes it a lot more maintainable.

Laravel Saloon - Boost your API Connectivity for Third-Party Integrations

Posted on 8 Jun 2023 by Amitav Roy

Saloon is a PHP library that provides a fluent API integration framework. It can be a great tool for developers implementing API integrations with third-party APIs or building SDKs. In this article, I am going to talk about some of the key features of this library and why I strongly recommend Saloon for any project where an integration with third-party API is required.

Unlocking the Power of Customer Retention: Strategies to Boost Loyalty and Increase Purchase Rate

Posted on 13 Mar 2023 by Amitav Roy

In today's fiercely competitive market, retaining customers is more important than ever. In fact, studies show that acquiring a new customer can cost five times more than retaining an existing one. That's why it's crucial for businesses to have effective customer retention strategies in place. In this article, we'll explore some of the most effective strategies for boosting customer loyalty and increasing purchase rates.

Maximize Your E-Commerce Sales with Typeform and Klaviyo: The Ultimate Marketing Combo

Posted on 5 Feb 2023 by Amitav Roy

Do you have an e-commerce website and you have heard about zero-party data trying to understand what this buzzword means? Or, you have some knowledge about what it is, but you want to understand what are tools available on the modern internet that you can use to collect data from your customers. In this article, I am going to talk about what zero-party data is, how it can be collected, and how it can be used to personalize the experience of your customer.